Tourism Authority of Thailand (India) kickstarts ‘Thailand Build Back Better Together’ Campaign

September 2, 2021

Press Release
Tourism Authority of Thailand (TAT) India Offices, New Delhi and Mumbai have
announced the launch of ‘Thailand Build Back Better Together’ Campaign,
which is a pan India Travel Agent Engagement.
The campaign will run from 30th August 2021 till 30th September 2021. This
month-long campaign will have weekly selfie at Virtual Photo Booth,
promotions, contest on different themes, polls, articles of destinations,
tourism products and services as well as update travel situation in Thailand.
Mr. Vachirachai Sirisumpan, Director, Tourism Authority of Thailand (TAT),
New Delhi Office, says, “The ‘Thailand Build Back Better Together’ campaign is
an activity that Tourism Authority of Thailand (TAT) India offices are proud to
launch to get connect and engage with our travel trade partners in India. As
the name states, Thailand Building Back Better Together’, the campaign is to
look ahead with positive energy that together we can build a stronger and
better platform for our travel and tourism industry.”
“This campaign is an opportunity for travel agents in India to get updated
information of destinations, tourism products and services as well as situation
update in Thailand. In addition, the activity will help to reconnect travel agents
in India with Travel and Tourism Suppliers in Thailand. As the situation of
COVID-19 globally and especially in India has improved. Therefore, it is the
right time to connect again,” he adds.
This is the second campaign for travel agent engagement after the successful
and well received ‘Together Thailand’ campaign last year. Also, Thailand has
started opening to welcome back international travellers, starting with Phuket
Sandbox from 1st July, 2021, followed by Samui Island. Also, Phang Nga and
Krabi has opened as combined destination with Phuket Sandbox.
Ms. Cholada Siddhivarn, Director, Tourism Authority of Thailand (TAT)
Mumbai, shares, “Travel is a great way to relax and put the worries of
everyday life behind you. For many people, however, 2020-2021 has thrown a
wrench in their plans. Whether you’d planned an overseas adventure or a road
trip to see your beloved family, you’ve had to cancel this year’s trips due to
unforeseen circumstances. The #ThailandBetterTogether campaign is launched
in a bid to cheer up the global traveller. The campaign tries to reach out to the
audience and let them know that we are in it together. We all shall soon
overcome the situation and be able to travel to our favourite destination. Till
then, relax and create a new bucket list of places you would like to visit in
Thailand. Just like you, we are also waiting with open arms to welcome you
TAT continues to promote Thailand as “Top of the mind” destination and look
forward to have another successful campaign.

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Tourism Authority of Thailand (TAT) is responsible for the promotion of tourism and looks after PR and Marketing activities. Areas of Responsibility: Northern and Eastern India, Bangladesh, Bhutan and Nepal.

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