66% millennials are willing to travel to Thailand as soon as it opens up, says BOTT Travel Sentiment Tracker

October 11, 2021

66% millennials are willing to travel to Thailand as soon as it opens up, says BOTT Travel Sentiment Tracker

With Covid-19 Vaccination drives in full steam across the world, BOTT Travel Sentiment Tracker found that 73% millennial travellers would prefer international destinations with fewer Covid cases and about 67% would want to go to destinations with easy Covid policies and protocols.

New Delhi, September 27, 2021: All thanks to the pent up travel demand, things are looking up for tourism sector as 66% millennial travellers are willing to travel to Thailand as soon as it opens up. With COVID-19 vaccination drives picking up steam across the world, bringing hope to millions that an end to the pandemic is on the horizon, 73% millennials would prefer to go to international destinations with fewer Covid cases, according to the report by BOTT Travel Sentiment Tracker. While 67% millennials would opt for destinations with defined Covid protocols to avoid unnecessary hassles while planning their international holiday in the ensuing holiday season.

“The findings aptly reflect the pent up travel demand among the Indian millennial travellers. We have started receiving queries for international travel for the upcoming holiday season but travellers are cautious too with respect to Covid restrictions, better connectivity and in selection of international destinations. It is not at all surprising that Thailand is a preferred destination for Indians who wish to travel for the purpose of tourism, shopping, golf, meetings or wellness and I am confident that it will be one of the first to pick up outbound traffic from India,” says Riaz Munshi, President, Outbound Tour Operators Association of India (OTOAI).

The BOTT Travel Sentiment Tracker, done with over 7800 millennial travellers across the country for over a period of 5 weeks in August and September  2021 has revealed 61% millennials would look for better connectively when selecting for international travel destinations while 27% would prefer short-haul destinations. Interestingly, 38% millennial travellers would base their decisions on attractive destination campaigns highlighting their unique features and offerings. A whopping 68% millennial travellers are willing to travel to Thailand for their next vacations.

Says Mr. Chattan Kunjara Na Ayudhya, Deputy Governor, Tourism Authority of Thailand, “We are quite pleased to see through the tracker results that there is so keen interest to visit Thailand among the Indian millennial travellers. India has always been one of the key markets for Thailand. Phuket, Pattaya, Krabi, Bangkok and Koh Samui have become very popular with Indian tourists. They have attracted high-end tourists, honeymooners, and also budget travellers from India, because the beach destinations have diverse choices of accommodation, ranging from luxurious five-star hotels to comfortable resorts, budget hotels and bungalows. We are glad that India has been added to the list of low and medium-risk Covid countries and travellers from India are now allowed to visit Thailand under the guidelines included in our special pioneering projects like Phuket Sandbox. We are ensuring that all the hotels, restaurants, sightseeing spots, tour companies have gone through stringent checks and been certified in order to welcome international tourists.”

According to the survey, 83% millennials would prefer Beach destinations for their next holidays followed by Wellness & Spa destinations and Staycation at hotels and resorts at 65% and 53% respectively. Interestingly, 48% millennials opted for Golf destinations and 43% of them went for Shopping destinations.

The survey also touched upon new travel trends such as rise of couple & do-it-yourself travel and innovations like popularity of touch-less technology, voice-activated services and more automation in the hospitality sector. Travellers are still looking for destinations with fewer crowds and minimum exposure.

BOTT Travel Sentiment Tracker: August – September 2021


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